Active across 14 states ✦ Est. 2019 · New Delhi ✦ By engagement only

Built to earn the mandate.

We are a political campaign consultancy advising parties, principals, and coalitions across India. The work pairs rigorous research with disciplined ground execution — from the first poll to the last booth on counting day.

Engage the firm → Mandates accepted by referral
14+
States and union territories where the firm has operated
600+
Strategists, researchers and field professionals on the bench
2.4M
Voters surveyed across the firm's polling history
23
Election cycles managed since the firm was founded
i.
CapabilitiesSix disciplines · One war room

Strategy that holds under pressure.

Each engagement assembles a bespoke team across the firm's six core disciplines. The disciplines are connected by a single operating cadence: research feeds strategy, strategy directs the ground, and the ground sharpens the data — every week, until the result.

01↗

Campaign Strategy & Management

End-to-end planning of an election campaign — segmentation, message architecture, calendar, and the war-room cadence that ties every workstream together.

  • Campaign blueprint
  • Message & positioning
  • War-room cadence
02↗

Voter Research & Polling

Constituency-level surveys, qualitative deep-dives, and tracking studies. Every recommendation is anchored in primary data, not sentiment or assumption.

  • Constituency polling
  • Focus groups & ethnography
  • Tracking & benchmarking
03↗

Data, Analytics & Targeting

Voter modelling, micro-segmentation, and live dashboards that turn millions of data points into a clear set of actions for the field and the candidate.

  • Voter modelling
  • Booth-level targeting
  • Live campaign dashboards
04↗

Ground Operations & Field

Booth-level structure, volunteer mobilisation, and real-time field intelligence. We build the operating system that converts strategy into votes counted.

  • Booth network design
  • Volunteer & karyakarta ops
  • Field intelligence systems
05↗

Communications & Public Affairs

Narrative strategy across earned, owned, and digital media. Spokesperson preparation, rapid response, and the long arc of reputation building between cycles.

  • Narrative & media strategy
  • Digital campaign & content
  • Crisis & rapid response
06↗

Political Risk & Intelligence

For corporates, investors, and foreign principals — coalition forecasting, state-level political mapping, and bespoke intelligence on the variables that move outcomes.

  • Coalition forecasting
  • State-level political mapping
  • Bespoke intelligence reports
ii.
ApproachFour phases · One operating system

A disciplined sequence — research, strategy, ground, result.

Every engagement runs through the same four phases. The phases are not gates — they overlap and feed each other — but each demands its own people, its own timeline, and its own evidence of progress before the next can begin.

STATE-LEVEL MAPPING HIGH MED LOW TRACKING POLL · WEEKLY W-24 W-18 W-12 W-6 POLL 55 50 45 BRIEFING · CONSTITUENCY 14 SEGMENT TURNOUT A-14 A-22
Fig. iii.The war room · Where research, strategy and ground meet Composite illustration · representative
Phase i.
Listen first.

Baseline polling, qualitative fieldwork, and a deep audit of the political terrain — incumbent vulnerabilities, voter cohorts, narrative gaps, and the regional currents that conventional analysis tends to miss.

Phase ii.
Architect the strategy.

The campaign blueprint: target segments, message architecture, candidate positioning, calendar of engagements, resource allocation, and the war-room cadence that will hold the plan together for the next twelve months.

Phase iii.
Build the ground.

Booth-level structure, volunteer recruitment, training, and the digital backbone that connects the field to the war room. The campaign learns to move as one organism, every day, in every constituency.

Phase iv.
Hold the line.

Tracking polls, rapid response, narrative discipline, and the unglamorous work of polling-day operations. We stay through counting and a structured post-mortem — every cycle ends with a written debrief.

iii.
Track recordSelected engagements · Identifying details withheld

Quiet on the names. Plain on the numbers.

Campaign work is conducted under written confidentiality. The firm does not publish its client list, but the scope of the work — and the discipline behind it — can be described without identifying any single engagement.

71%
of fully-mandated engagements concluded with the principal forming or joining the government.
9 / 12
state-level mandates over the past four years delivered the targeted seat outcome or better.
3.2×
average lift in candidate awareness across constituencies under direct field management.
A campaign dashboard in a working office, showing live tracking data
Fig. ii.Live campaign dashboards · Bengaluru data desk Updated weekly through every cycle
Tracking poll, illustrative — Engagement B, final 24 weeks
Vote-share intent · Weekly waves
55% 50% 45% 40% 35% W-24 W-20 W-16 W-12 W-8 W-4 POLL 50% MARK Crossover · Week 13 Engagement begins
Client (firm-managed) Principal opponent Baseline / others Illustrative — figures anonymised
Engagement A2024

State assembly · Eastern India

Full-cycle mandate across 80+ constituencies. Built a booth-level data system from scratch, ran tracking polls weekly through the final quarter, and managed a 4,000-person field team.

Full mandate
Engagement B2023

General election · National coalition

Narrative architecture and rapid-response operation for a national coalition. Trained 60+ spokespersons, ran a 24-hour war room through the campaign window.

Communications
Engagement C2023

Urban local body · Western India

Polling, segmentation, and ward-level targeting for a closely fought urban contest. Built three rounds of tracking polls and a precinct-by-precinct ground plan.

Research & targeting
iv.
The PartnersFounding council · Four members

A small council, by design.

The firm is led by four founding partners with backgrounds in campaign strategy, policy research, data science, and political communications. Each engagement is led by at least one partner end to end — there is no junior handoff once the work is won.

Aditya Goel, Managing Partner — Strategy Partner i.

Aditya Goel

Managing Partner · Strategy

Leads the firm's campaign strategy practice. Four years across national and state-level political work; advises principals on message architecture, segmentation, and the operating cadence of a campaign.

Praveen Singh, Partner — Research & Polling Partner ii.

Praveen Singh

Partner · Research & Polling

Leads the firm's research desk. Designs constituency surveys, qualitative protocols, and the polling methodology behind the firm's work.

Partner iii. C

[Partner Name]

Partner · Data & Analytics

Builds the firm's voter modelling and live dashboard infrastructure. Background in computational political science and ML.

Partner iv. D

[Partner Name]

Partner · Communications

Counsels principals on narrative, media, and crisis. Former editor; trains spokespersons through campaign windows.

v.
CareersNow hiring · 14 cities

Work on the campaigns that shape the country.

The firm hires across research, strategy, data, field operations, and communications. We look for people who are serious about politics, comfortable with ambiguity, and willing to be sent to a constituency they have never heard of.

View open roles →
  • Strategy Associate Delhi · Mumbai
  • Research & Polling Lead Delhi
  • Data Scientist · Voter Modelling Bengaluru
  • Field Operations Manager Multiple states
  • Communications Strategist Delhi · Mumbai
  • Digital Campaign Lead Delhi
vi.
EngagementBy referral · Two-day response

Considering a mandate?

The firm accepts a small number of engagements each cycle. If your contest is real and the timeline serious, write to the partners directly — a member of the firm will respond within two working days.

Write to the partners →
Offices
New Delhi · Connaught Place
Mumbai · Lower Parel
Bengaluru · Indiranagar
General hello@rashtraandco.in
Press press@rashtraandco.in
Careers careers@rashtraandco.in
Phone +91 · placeholder
71%
Fig. iv.The firm's working desk · Dusk over the city Three offices · One firm
NEW DELHI MUMBAI BENGALURU
Three offices · One firm