The firm was founded to address a recurring gap in Indian political work: campaigns rarely had the analytical rigour, narrative discipline, and ground intelligence they needed to make decisions under pressure. The work existed, but it was scattered across pollsters, ad agencies, IT cells, and freelancers — and no one was holding the whole picture.
RASHTRA & CO. was built to hold the whole picture. The firm pairs primary research and data science with seasoned strategists and a deep field network — under one roof, on one cadence, accountable to one set of partners. Engagements are taken selectively. Partners lead the work themselves. Clients are not handed off after the pitch.
Six years in, the firm has run engagements across fourteen states and union territories, polled over two million voters, and worked with parties, principals, and coalitions across the political spectrum. The client list is held in confidence by design — but the operating discipline is consistent, and the work shows up in the result.
The Partners, New Delhi
